Marketing mix effects on private labels brand equity
نویسندگان
چکیده
منابع مشابه
the effects of marketing mix elements of karafarin insurance company on customer-based brand equity
brand equity has been recognized as a key indicator for determining health of brand and it’s continuous scrutiny is an important stage in impressive brand management. one of aspects in evaluating brand equity is customer based brand equity that is customer mental evaluation for brand. perceived quality, brand loyalty and awareness with association of brand constitutes its main dimensions. this ...
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The intangibility of services differentiates product brands from its characteristics. Building brand equity in the context of services, is therefore crucial to the conduct of a firm’ marketing strategies and plays an important role in increasing consumers’ perceptions. This study attempts to address relationships between brand equity and marketing stimuli. In particular, the study aims to draw ...
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ژورنال
عنوان ژورنال: European Journal of Management and Business Economics
سال: 2016
ISSN: 2444-8451
DOI: 10.1016/j.redeen.2016.09.003